The Certificate in Marketing provides undergraduate students with a marketing-specific set of in-demand skills. Students will be introduced to key marketing concepts and competencies, including competitive analysis, market research, communications strategy, product marketing, branding, editing and social media marketing. The certificate can be customized to fit a student’s unique interests in design thinking, creative writing, video editing, podcasting or two-dimensional design.
According to this Burning Glass report, adding technical field-specific skills to a liberal arts program of study doubles the jobs available to recent graduates.
Online or In-Classroom Formats Available
Students are able to complete this certificate online, however, course availability may vary depending on the semester. Learn more about our online learning options.
There are no formal requirements for admission to undergraduate certificates. Students should speak with an academic advisor regarding their preparation for specific certificates or courses.
US Citizenship or Eligible Noncitizen
International students interested in the certificate programs must hold a visa that permits part-time study (including F-2 and J-2 visas). Students holding F-1 visas are not eligible for these programs. Students holding a B-2 visa may be eligible if the coursework is recreational or avocational in nature.
NOTE: The School of Continuing & Professional Studies is designed for students with adult responsibilities who may require part-time and flexible course schedules. Current high school students and recent graduates seeking a traditional WashU college experience should apply through the undergraduate admissions office: admissions.wustl.edu.
Admission decisions are made on a rolling basis and typically take three to five business days. An application is incomplete and will not be reviewed until all of the application requirements have been received or processed. Applicants are encouraged to submit all materials by the following dates:
- Summer 2024: April 30, 2024
- Fall 2024: July 31, 2024
- Spring 2025: Dec. 31, 2024
Completed Application Form
The online application is available on our Apply page. Applications are ready for review when all fields on the application form are completed and the required documents have been received.
We are here for you every step. Getting started at CAPS is easy.
1. Meet with an Advisor
- Schedule an appointment with an advisor online.
2. Start Your Application
- Applying is easy, and our advisors are here to help you find the path that fits your needs. Apply Today!
3. Plan Ahead
- Explore ways that can help you afford your education such as tuition payment methods, scholarships and financial aid.
Take a course today. Apply later.
At CAPS, students can take courses without applying to a degree program. If you are interested in taking a class to get to know CAPS, to fulfill credits, for professional development, or to follow a passion, the non-degree option is for you. Learn more.
REQUIRED COURSES: 9 UNITS
- Marketing Concepts (U44 270)
- Market Research and Communications Strategies (U48 305)
- Effective Editing (U48 3451)
ELECTIVES: 3 UNITS
Choose one from the following:
- Design Concepts (U79 109)
- Audio Storytelling: From Podcasts to Newscasts (U49 327)
Student Success Navigators
Every CAPS student is paired with a Student Success Navigator at the time of admission to help you navigate your path and needs. We will provide you with the tools to make each moment spent on your education as valuable as possible. Students will receive:
- individual appointments with an experienced Student Success Navigator;
- career planning services to prepare you for opportunities after graduation;
- a partner throughout your journey to ensure success.
Student Success Navigators are available from 9 a.m. to 6 p.m., Monday through Thursday and 9 a.m. to 5 p.m. on Friday.